Articles
Social Media – Trade Promotions Tips & Tricks
Sharon Givoni Consulting Internet Law
Online promotions and competitions can be an effective way to boost exposure to your brand and engage with your target market. You may want to run a competition like: “Caption this photo for a chance to win” “Tell us in 50 words or less why …” “Like, comment or share this to be in the […]
Website terms and conditions – what you need to know
Sharon Givoni Consulting Internet Law
This article considers the legalities of website terms and conditions of websites including consumer laws, warranties, privacy policies and disclaimers. It also considers clauses covering payment methods, delivery of goods and intellectual property clauses that address social media. Read more…
Lessons From The UGG Boot: Why Protecting Your (Global) Brand Is Paramount
Sharon Givoni Consulting Retail and fashion Law
A little-known fact that most business owners aren’t aware of is that just because a word is a cultural icon, this does not mean they are free for public use as a trade mark. In Australia alone, there have been many cases of iconic words or sayings that have been registered as trade marks, which […]
Signed, sealed, delivered
Sharon Givoni Consulting Consumer Law, Packaging
Do you know your rights and responsibilities when it comes to contract law? Intellectual property lawyer Sharon Givoni outlines five different types of contracts packaging professionals need to know about. Read more…
Chinese Fakes. What can you do about them?
Sharon Givoni Consulting Arts and design, Intellectual Property
One question that Australian IP lawyers often get asked is what you can do to prevent your designs and products from being ripped-off in China. The issues surrounding IP protection are alive and well in China, which is notorious for its culture of copying, with “Naik” (Nike) shoes to “Adidos” (Adidas) tops right through to […]
Lifting the blinds on copyright law
Sharon Givoni Consulting Copyright
With so much product imagery now easily accessible via the internet, intellectual property lawyer Sharon Givoni analyses the potential copyright pitfalls for window furnishings businesses, and offers practical solutions. Read more… The article has been kindly reproduced with the permission Window Furnishings Australia magazine (WFA)
The Internet and Social Media
Sharon Givoni Consulting Copyright
We live in an age where most of us spend a significant portion of our everyday lives connected to the internet. Unfortunately, many people seem to treat online content as ‘public domain’, unaffected by the tenets of copyright law. Not so, as potentially serious consequences exist when it comes to using and appropriating content found […]
Contract Law for Designers
Sharon Givoni Consulting Copyright
Who would have thought that contract law involves more than just boring jargon and signing on dotted lines? This article aims to give you clear understanding on your rights, responsibilities and obligations regarding contract law within the creative industries. It also explains in simple terms what a contract is, and the different sorts of contracts […]
Copyright and Wrong: A Basic Guide for Designers
Sharon Givoni Consulting Copyright, Intellectual Property
Here we examine what is copyright, how are creative works protected? How not to infringe someone else’s copyright, all with a particular focus on designers. Read more…