SMILING FOR THE CAMERA!
SMILING FOR THE CAMERA!
Sharon Givoni Consulting Retail and fashion Law
Models, whether professionals or just ordinary people are used all the time in the fashion world. But do they actually own their image? And, if not, what sort of consents do you need under Australian law in order to use their image for the purposes you need to in your business? In this article Sharon Givoni canvases contract law, model releases, consents, copyright considerations and looks and what can go wrong if you do not get it right.
Kindly reposted with the permission of ATF Magazine