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Organic Claims - Legal Requirements for Labelling and Packaging
Jun / 26

Organic Claims – Legal Requirements for Labelling and Packaging

Sharon Givoni Consulting Food Law, Intellectual Property, Packaging

As ‘Organic’ products attract a premium price it is not surprising that many businesses want to use the term on their labelling and packaging. However, when it comes to organic claims, consumers should be able to assume that the organic claim is true and that the ingredients are indeed organic. When you design a label, […]

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Sharon Givoni Consulting Intellectual Property, Packaging, Protecting ideas, Trade marks

Only a century ago, the attraction of consumer products was in their practical application. Soap, for example, was originally packaged in anonymous greyish bars and purchased by consumers purely for its cleaning attributes. Now, soap promises so much more – it exfoliates and softens, refreshes and revitalises (Norsca), doubles up as a “beauty aid” (Dove) […]

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Alice in Merchandise-land – the value of character and celebrity merchandising

Sharon Givoni Consulting Consumer Law, Entertainment Law, Food Law, Intellectual Property, Packaging, Protecting ideas

The value of celebrity endorsements on food advertising, packaging and labelling is indisputable, whether it be Jamie Oliver with his range of products, George Clooney for Nespresso or Serena Williams for Gatorade (and Nike… and Berlie… and…) Take-Away Tips for your business The use of images of fictional beings on products, such as cartoon characters, […]

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Close your eyes, and give me the coke bottle

Sharon Givoni Consulting Consumer Law, Food Law, Intellectual Property, Packaging, Protecting ideas, Trade marks

How to avoid legal issues when it comes to packaging Attention all packaging designers, this is for you. Before you launch your new product with shiny new packaging, it is important to consider whether you could be infringing someone else’s trade mark rights, engaging in misleading or deceptive conduct or passing off. In Australia, aspects […]

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Don’t be fooled, plain packaging is anything but plain

Sharon Givoni Consulting Consumer Law, Packaging, Retail and fashion Law

This article discusses the legalities of plain packaging for cigarette companies   Takeaways Plain packaging was introduced to reduce the attractiveness and appeal of tobacco products. The numerous specific and detailed requirements make plain packaging legislation is difficult to navigate without legal advice. Failing to comply with plain packaging legislation can result in product recalls […]

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Superfood or superfool – the legal lowdown on using this name

Sharon Givoni Consulting Consumer Law, Food Law, Packaging

Blueberries, goji berries, chia seeds, acai berries and of course, kale! These are the superfoods which are going to make you healthier, happier, smarter and just all round better, or so they say. However, before you start spruiking your new superfood from the pristine Amazon rainforest, stop to make sure you do not make yourself […]

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Use it or lose it – what happens if you do not use your Trade Mark?

Sharon Givoni Consulting Consumer Law, Intellectual Property, Packaging, Retail and fashion Law, Trade marks

If you are a small business and looking to restructure, this article is a must-read to ensure you do not inadvertently put your trade marks at risk. Key points: Even if you have a registered trade mark this may not be fool proof A registered trade mark can be potentially removed by a third party, […]

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Signed, sealed, delivered - Sharon Givoni
May / 04

Signed, sealed, delivered

Sharon Givoni Consulting Consumer Law, Packaging

Do you know your rights and responsibilities when it comes to contract law? Intellectual property lawyer Sharon Givoni outlines five different types of contracts packaging professionals need to know about. Read more…

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Maltesers take on Malt Balls over their packaging

Sharon Givoni Consulting Packaging

Chocolate trade mark case brings no sweet success to Mars in a legal battle involving Maltesers and chocolate “Malt Balls”. The court held that although the packaging of both pictured floating malt balls, Maltesers were so famous in their own right that there was passing off or misleading conduct as no consumer confusion arose. Read […]

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Food&Drink Business Magazine – Can you replicate overseas products

Sharon Givoni Consulting Packaging, Trade marks

Many clients ask if they can just simply copy a product and brand from overseas. The answer is not clear cut and depends on the facts including if the overseas mark has been used in Australia as a trade mark. Read more…

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