Celebrity Endorsement – Navigating the Minefield

Sharon Givoni Consulting Retail and fashion Law

Using images, names or likenesses of the rich and famous for promotional purposes whether in fashion or otherwise, can undoubtedly create a powerful endorsement of your brand… as long as you’re aware of the risks and traps to avoid. This article looks at this issue taking into account the Rihanna t-shirt case that went to court when Top Shop used her image on a tank without getting her permission first.

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Kindly reposted with the permission of ATF Magazine