Branding law: Milked to the Max

Sharon Givoni Consulting Food Law, Trade marks

Long gone are the good old days where milk is delivered by horse and cart in unbranded foil top bottles. Today we have brands – and lots of them. Given that brands are the main differentiating feature of fast moving, low involvement products such as food, this article looks at how best to legally protect them and what you can protect as registered trade marks.

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