Online promotions and competitions can be an effective way to boost exposure to your brand and engage with your target market. You may want to run a competition like:
“Caption this photo for a chance to win”
“Tell us in 50 words or less why …”
“Like, comment or share this to be in the draw for …”
Many people do not realise that these sorts of promotions are regulated by trade promotion lotteries laws, as well as the specific rules of the social media platform. This article looks into these laws.