The Case of the Branded Banana – A Red Hot Tip for Marketing your Product

Sharon Givoni Consulting Food Law, Trade marks

Many people don’t know that the red wax tip of specially grown bananas is actually a registered trade mark owned by two Queensland based farmers. No one else can use it but them. One of the things that really help you to get a trade mark registration is to market the product by reference to the trade mark so that consumers understand that it denotes your mark. In this case, the banana website of Eco Pacific Bananas actually tells people to “Look for the red wax tip”. Have a think about how you are marketing your brand.

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