How far can you take creative claims?

Sharon Givoni Consulting Food Law

Praising your food products is one thing… but there can be a fine line between exaggeration and contravening the law. The old Trade Practices Act and new Competition and Consumer Act 2010 lay down very strict rules on what claims you can legally make. This article looks at real life case studies covering descriptors such as: “locally produced”, “natural”, “real fruit”, “cheesecake” and “cream cheese”.

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