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Would the real Zara please stand up?
Sharon Givoni Consulting Retail and fashion Law, Trade marks
Many textile and fashion designers use, or incorporate their own name into their brands. Take Zara, Davenport, Elle McPherson and Collette Dinnigan to name a few. The more unique the fashion label is, usually the safer you are from “copycats”. However, legal battles can arise if two designers use similar names. Read more… Note the […]
Ensuring Sweet Success with your Brand
Sharon Givoni Consulting Food Law, Trade marks
In the area of confectionery a trade mark plays a crucial role. This article goes through useful tips you need to know to protect your brand with a whole list of useful tips at the end. Read more…
Choc shock as Cadbury claims ownership of colour purple
Sharon Givoni Consulting Trade marks
Brands are the glue between consumers and products. This is particularly so with Cadbury’s purple. You can be rushing down the confectionary aisle of a supermarket and know exactly where to stop for Cadbury – it’s the purple section, particularly if you are looking for block chocolate. It took Cadbury almost a decade to get […]
The Case of the Branded Banana – A Red Hot Tip for Marketing your Product
Sharon Givoni Consulting Food Law, Trade marks
Many people don’t know that the red wax tip of specially grown bananas is actually a registered trade mark owned by two Queensland based farmers. No one else can use it but them. One of the things that really help you to get a trade mark registration is to market the product by reference to […]