Social media trade promotions – tips and traps

Sharon Givoni Consulting Retail and fashion Law

Online promotions and competitions can be an effective way to boost exposure to your brand and engage with your target market. When it comes to the area of window furnishings, this principle equally applies.

You may want to run a competition like:

  • “Caption this photo for a chance to win”
  • “Tell us in 50 words or less why…”
  • “Like, comment or share this to be in the draw for …”

But there is a catch – what many people do not realise is that these sorts of promotions are regulated by strict trade promotion lotteries laws, as well as the specific rules of the social media platform.

Read on…