Protecting stripes as trade marks? Adidas did…

Sharon Givoni Consulting Retail and fashion Law

Creating a signature style for your clothing or footwear ranges can set you aside from the competition and even something as a few stripes on a shoe, if consistently used, can over time become a recognisable brand. If a competitor copies a distinctive visual element of your brand, your trade mark registration (if you have one) may come to the rescue, as it recently did for sportswear giant, Adidas AG (Adidas) in its successful law suit against its competitor, Pacific Brands Limited (Pacific Brands).

For more about the case read on…

Kindly reposted with the permission of ATF Magazine.