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Creating Sub-Brands: The Power of Family Trade marks
Sharon Givoni Consulting Trade marks
Creating Sub-Brands: The Power of Family Trade marks In the world of branding and intellectual property, a powerful strategy we often advise on is the use of family trade marks (also known as sub-brands). These trade marks often share a common element, creating a consistent brand identity across a range of product lines. McDonald’s and […]
Barbie and Brand Control: The Power of Licensing and Trade Mark Protection
Sharon Givoni Consulting Licensing, Trade marks
Barbie and Brand Control: The Power of Licensing and Trade Mark Protection In her recent webinar titled “IP Law in Plastic – It’s Fantastic! A Mattel Masterclass in IP Law,” Sharon Givoni gave a comprehensive exploration of various intellectual property (IP) topics was undertaken. This article considers trade marks and licensing in the context of […]
Navigating Legal Aspects of Creative Business Rebranding
Sharon Givoni Consulting Copyright, Trade marks
Navigating Legal Aspects of Creative Business Rebranding – Insights by Sharon Givoni If you’re in the process of rebranding your creative business, you may want to convey a fresh message to your audience. This holds particularly true for architects, designers, and creators aiming to reposition themselves for the post-pandemic era. It has been said that: […]
Trade mark owner of PROTOX is all frowns after court decision: What happens if you think someone has copied your trade mark?
Sharon Givoni Consulting Copyright, Trade marks
In Australia, the test for trade mark infringement is whether the use of a mark by another person is likely to deceive or cause confusion among consumers in relation to the origin of the goods or services. This is determined by considering the similarity of the marks, the similarity of the goods or services, and […]
Decrypting Crypto Art: Is it a fad or is it here to stay?
Sharon Givoni Consulting Copyright, Intellectual Property, Trade marks
Since its very beginning, the rise of new digital technologies such as blockchain have made all of us sit up in our seats and wonder – what does this mean for us and our daily lives? Nowhere is this more true than the recent explosion of Non-Fungible Tokens (or ‘NFTs’) in the digital art world. […]
Same Same, but Different Different
Sharon Givoni Consulting Intellectual Property, Trade marks
Can two businesses use the same Brand Name? You have started a company under a snazzy brand name, but a google search shows that the name has already been in use by another company – and they’ve trademarked it. So the big question is, can two businesses use an identical brand name? Many of you […]
Fun and Games! The Huge Success of Danger Dolan
Sharon Givoni Consulting Copyright, Intellectual Property, Trade marks
The Rise of Danger Dolan Many years ago, one of our clients, Daniel James Johnson, created the concept of Danger Dolan. From then Planet Dolan was formed which turned into an assortment of YouTube channels that focus on either “Top X” list styled videos (Planet Dolan), “Question and Answer” videos and music videos (Super Planet […]
Plain Packaging and Tobacco – We’ve Got It Covered
Sharon Givoni Consulting Consumer Law, Trade marks
Plain Packaging and Tobacco Australia’s law goes much further than the advertising bans and graphic health warnings seen in other countries when it comes to plain packaging and tobacco. Plain packaging and tobacco refer to packaging that requires the removal of branding. It bans distinctive logos and distinctive-coloured cigarette packaging in favour of drab brown packets […]
David vs Goliath: Trade mark battle with ZARA
Sharon Givoni Consulting Intellectual Property, Trade marks
ZARA vs ZARY On the 19th of April 2018, Sharon Givoni was interviewed for A Current Affair over a trade mark battle with ZARA. As you would all know, ZARA is possibly one of the largest fashion distributors in the world, selling clothing, accessories and the like. ZARA also owns several trade marks for the […]
Replica furniture – is it legal?
Sharon Givoni Consulting Copyright, Intellectual Property, Protecting ideas, Trade marks
Unsurprisingly, the growth of replica furniture industry has grown over the years. An example of this is the replicas of the Tolix chair, which was designed by Xavier Pauchard, in 1934 in France. In light of this clients often ask us: is it legal to copy a furniture design? We have covered the issue of copycat products here. […]