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Pretty people and smiling faces: Understanding the Legal Risks of Paid Influencer Marketing
Sharon Givoni Consulting Internet Law, Social Media
It has been said that influencers offer a level of trust and authenticity that traditional advertising can’t match. It can drive brand success by increasing reach and engagement: make the product appear more credible and even be cost effective especially for small to medium businesses. However, there is another consideration as well which that using […]
Locked Out of a Social Media Account & Defamation
Sharon Givoni Consulting Internet Law, Social Media
The words we use. AI and social media: Hate speech, defamation and algorithms. Platforms like Facebook, YouTube, and Twitter are increasingly using artificial intelligence technology to help stop the spread of hateful speech on their networks. Often referred to as “offensive speech detection algorithms”, the point of the software is to flag racist or violent […]
Winner Winner Chicken Dinner – Online Competitions in Australia
Sharon Givoni Consulting Intellectual Property, Internet Law, Social Media
When it comes to online competitions, many Australians do not know the rules behind setting them up. Many businesses and online personalities use online competitions as a means for generating traffic, followers and sales. So what should you consider when setting up an online competition? What are the laws generally in Australia around running […]
Social Media Policy in the Workplace – Who Owns an Account?
Sharon Givoni Consulting Copyright, Intellectual Property, Internet Law, Social Media
We all know that social media accounts can be a valuable asset to any business. In the early days when an account was linked to a person, ownership questions were far less contentious. However, those days are long gone, and the revenue stream which comes from social media connections means that the ownership of those […]