Avoid having your ideas ripped off: Be proactive not reactive

Sharon Givoni Consulting Protecting ideas

Imagine that you have designed a new fabric pattern. You are getting ready to release it to the market. You know it will be a great seller and need to take steps to ensure it is not copied by a competitor. Understanding how intellectual property laws in this area work is critical for you to get a market edge. You can use Australia’s copyright, patent and design laws to your advantage – if you do not apply for patents or designs before you release them you could lose your chance to protect them legally. Read this article which explains what fits in where.

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Published with the kind permission of Boston Publishing: www.wfaus.com.au