The Butterfly Effect

Sharon Givoni Consulting Retail and fashion Law

Detailed prints are always going to be popular for dresses, but what happens if a label comes up with a design in-house and then finds the same print used by another garment label? This happened to Australian fashion label Ladakh recently when it discovered Quick Fashion Pty Ltd selling similar patterned dresses under its “Sweetacacia” label. Intellectual property lawyer Sharon Givoni analyses the case and its implications considering trade marks, copyright law and confidentiality agreements along the way.