Australian Dairy Foods – A dairy brand by any other name …
Australian Dairy Foods – A dairy brand by any other name …
Sharon Givoni Consulting Food Law
Many dairy brands in Australia incorporate people’s names or place names – think Pauls and Peters, Bega and Bulla. But food companies need to think twice before using a name for the first time as a brand as if it is trademarked you could be taking legal risks. Read on to navigate the name game in the food industry.
This article first appeared in the Australian Dairy Foods Magazine Feb March 2013 issue and has been kindly reproduced with their permission.