Tag Archives: Commercial Agreements

Sep / 20

Getting it “White” – White Label Agreements and the Law

Sharon Givoni Consulting Commercial and Contracts

What is a ‘White Label’? At its essence, a white label arrangement is where one business provides goods or services which are then sold by another business under the latter’s own brand name. This strategy is becoming increasingly common with the explosive growth of the e-commerce market. Such an arrangement allows companies to readily expand […]

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Social Media Influencers – To post or not to post, that is the question

Sharon Givoni Consulting Consumer Law, Intellectual Property, Social Media

The reality is that everyone needs to post, gram and/or tweet to be in the marketplace. Marketing a business or product today requires a seemingly endless stream of content and new ways to reach new audiences. Social media influencers can be a great addition to your marketing campaign, but be sure that you do not […]

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