Would the real Zara please stand up?

Sharon Givoni Consulting Retail and fashion Law, Trade marks

Many textile and fashion designers use, or incorporate their own name into their brands. Take Zara, Davenport, Elle McPherson and Collette Dinnigan to name a few. The more unique the fashion label is, usually the safer you are from “copycats”. However, legal battles can arise if two designers use similar names.

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Note the followed article appeared in ATF Australian Textiles and Fashion Magazine (see www.atfmag.com)