Brand protection for designers

Sharon Givoni Consulting Retail and fashion Law, Trade marks

While imitation may well be the greatest form of flattery it is certainly not much fun when it is your garment or brand name that is copied by others. In this article Sharon Givoni covers what makes a strong trade mark from a trade marks perspective, some considerations if you expanding your fashion label internationally and wish to protect your trade mark overseas covering some real life legal case studies along the way (including the TSUBO / TSUBI case) and protecting the red sole of a shoe as a trade mark.